Think about your favorite brand. Chances are, you feel a connection to it – maybe even loyalty. That’s because that company has put in the work to create an online presence that supports and builds upon their offline marketing efforts. SEO can help give your business that same advantage by helping you appear higher in search engine results pages (SERPs), increasing website traffic, and generating leads and conversions. Here are just a few of the ways SEO can help support your online presence.
What’s “online presence”?
In today’s digital age, it’s important to have a strong online presence. But what exactly is “online presence”?
In short, it refers to the visibility of your brand or business on the internet. This includes factors like search engine optimization (SEO), social media engagement, and website traffic. Essentially, online presence is all about making sure your business can be easily found and engaged with online. In other words, it’s about putting your best foot forward in the digital world. With so much competition out there, having a strong online presence is essential for any business that wants to succeed. So if you’re not already focusing on building up your online presence, now is the time to start.
- Your website receives more traffic
SEO is the practice of optimizing a website to rank higher in search engine results and is an important part of any online marketing strategy, as it helps your website to become more visible to potential customers. By improving your SEO, you can increase the number of visitors to your website, and ultimately, boost your sales.
At present, there are a number of factors that contribute to good SEO, including keyword research, quality content, and link building. By taking the time to improve your SEO, you can ensure that your website receives more traffic and enjoy increased sales.
- It reduces your advertising costs
SEO is a process that helps you improve your online presence and visibility. By optimizing your website for search engines, you can rank higher in search results and attract more visitors to your site. SEO can also help you save on advertising costs by improving your organic reach.
When done correctly, it can be a powerful tool for growing your business and extending your reach online. However, SEO requires time and effort to be successful. If you’re not ready to invest the time and resources necessary to improve your SEO, you may want to consider other options for growing your online presence.
- It increases your conversion rate
Search engine optimization is the process of making your website more visible in search engine results pages. This means that when people search for keywords related to your business, your website is more likely to show up in the results. This is important because it increases your chances of getting clicked on and visited. And the more visitors you have, the greater the chance of converting them into customers or clients. In other words, SEO directly impacts your conversion rate. That’s why investing in SEO is so important for businesses that want to succeed online.
- It enhances local awareness and recognition
When consumers are looking for products or services that you offer in their local area they no longer flip through the Yellow Pages. Instead, they turn to their preferred search engine, whether it’s Google, Yahoo, or Bing, and enter in keywords related to what they are looking for.
For example, if someone in Los Angeles was looking for “plumber”, they might type into their search engine: “plumber Nashville”. These keywords from searchers are called “local intent” keywords. And if your business appears in the top 3 organic results for these keywords, then you have a much higher chance of that searcher selecting your business over your competitors – up to almost five times more according!
Because SEO significantly improves your chances of being found by potential customers who are actively searching for your product or service in their local area, it should be an essential part of every small business marketing plan. SEO enhances your business’ local reputation by making your website more visible online and easier to find for potential customers who are searching for businesses like yours in their local area.
Make SEO the lifeblood of your business for a more powerful online presence
Today, having a strong online presence is crucial for businesses to succeed. Investing in SEO can have many benefits, including increased website traffic, reduced advertising costs, improved conversion rates, and enhanced local awareness and recognition.
The time and effort required to improve your SEO may seem daunting at first, but the long-term benefits make it worth the investment.
To find out more about how SEO can change your business, don’t hesitate to speak to our team of experts at Digital Edge – search marketing is in our DNA.