These days, digital marketing is crucial for any business – no matter how small! A huge part of this is Search Engine Optimization (SEO), which is the practice of fine-tuning your website to rank highly on search engines when specific phrases are searched.
Continue reading as we break down some of the best practices in SEO during 2023. These are some of the most proven tips available to elevate your SEO campaign and help you see practical results quickly.
For personalized advice, contact our team at Digital Edge today.
Choose Your Keywords Carefully
In SEO, keywords are everything. These are the phrases that you want your site to be associated with, meaning that anyone searching these terms up will hopefully see your pages first. Every single page on your site needs to target one primary keyword that best represents the topic of your page if you want it to rank well on search engines.
To best optimize the page, you should aim to include this keyword in the page’s URL, the title tag, the meta description, the introduction, and the main headers. Be sure to avoid keyword stuffing, however, which is the act of forcing that keyword into just about every sentence you can. It doesn’t read well, is totally transparent, and will have your website visitors clicking away in disinterest very quickly!
Don’t Duplicate Anything
Uniqueness is everything. This is something that we truly cannot emphasize enough, because it is something that search engines prioritize significantly. When you pad out pages from your site with duplicate content, you might think that the extra length will work in your favor.
However, search engine algorithms detect this matching content (even if it’s just a standard business description at the bottom of each page!) and will likely lower your rankings for it.
Track Your Progress
Don’t let your SEO campaign fly blind. If you aren’t taking practical steps to analyze your campaign and tactics, you are likely going to see your success flatline and possibly decline. One of the best ways to track your progress is to use the Google Search Console, which essentially operates as a live dashboard to track how your website is going on the search engine results pages.
There are plenty of tools in the Google Search Console, but the ones that will be able to give you regular updates include performance reports (showing how many people are seeing your site and clicking on it) and coverage reports (showing which pages from your website have been indexed by Google).
SEO is complicated. And, as more businesses and individuals take to online platforms to climb the rankings, it only gets more difficult to position yourself as an authority in your industry. It’s going to take time and money to get ‘good’ at SEO – even then, as the digital marketing world continues to evolve and expand, it is going to take constant work to keep up to date and manage your ongoing campaign success.
What does this mean, then? Well, if you’re looking to become a full-time digital marketer in your own right, then you might have the capacity to step into this practice blind and find your own way through it. However, if you’re looking to utilize SEO as a way to boost your digital presence and success, then it might be worth looking at getting help. Put your own success first as you step into this new venture by asking for support from a digital marketing expert. They can help set you up with a personalized, practical campaign that will position you with the best possibility for success.
Why learn things the hard way, or waste your valuable time learning a new marketing ‘language’? With the right support, you could see tangible results much quicker than if you approached this alone.
Contact Digital Edge for Expert SEO Support
If you want to see results from your SEO campaign, it’s going to take work and fine-tuning. This isn’t an easy way to earn traffic and clicks. However, with strategic steps and careful planning, you can make SEO work for you. But how do you get there? How can you teach yourself the ins and outs of this complicated digital marketing tactic whilst handling all the other work on your plate?
The short answer is that you don’t have to! If you’re looking for impactful results, taking your SEO goals to a digital marketing expert can make a world of difference. Save yourself valuable time and money by avoiding that long learning period of trialing and making mistakes.
Rather than trying to teach yourself everything about the ever-changing world of SEO, you can call up Digital Edge today. Our friendly team members are key experts in the world of digital marketing, who take pride in helping businesses and individuals transform their online presence. Contact us today to learn more.