If you’re a local business owner, you know how important it is to attract nearby customers. In today’s digital age, that means optimizing your online presence for local search. One of the most important tools for local SEO is Google My Business.
To prove just how critical it is to your efforts, we’ll explore the importance of Google My Business and share some statistics that highlight just how crucial it is for local businesses to optimize their online listings.
What is Google My Business?
Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. By creating a Google My Business listing, you can provide potential customers with essential information about your business, such as your address, phone number, hours of operation, and website. You can also post photos, respond to customer reviews, and share updates about your business.
Why is it important for Local SEO?
Now that we know what Google My Business is, let’s dive into why it’s so important for local SEO.
Improves Local Search Visibility
When someone searches for a local business on Google, the search engine pulls information from Google My Business listings to provide the most relevant results. If your business doesn’t have a Google My Business listing, it’s unlikely to appear in local search results.
By optimizing your listing with relevant keywords and accurate information, you can improve your chances of appearing in the coveted “local pack” at the top of search results.
Increases Website Traffic and Sales
According to a study by Google, businesses with complete Google My Business listings are twice as likely to gain customer trust and 70% more likely to attract location visits from online searchers.
By providing potential customers with all the information they need to make an informed decision, you can increase the chances of them visiting your website and ultimately making a purchase.
Boosts Online Reviews and Reputation
Google My Business allows customers to leave reviews and ratings of your business, which can significantly impact your online reputation. By responding promptly and professionally to all reviews, you can show potential customers that you value their feedback and are committed to providing excellent customer service.
Statistics You Need to Know
If you’re still not convinced of the importance of Google My Business, consider these statistics:
- A complete Business Profile can increase the likelihood of customer visits by 70% and consideration of purchase by 50%.
- Google My Business listings that have photos receive 42% more requests for directions on Google Maps and 35% more clicks to their website than those without photos.
- 76% of people who search for a local business on their smartphone visit a physical store within 24 hours.
- 55% of local businesses haven’t claimed their Google My Business listing, which means they’re missing out on potential customers.
Optimizing Your Google My Business Listing
Now that you understand the importance of Google My Business, it’s time to optimize your listing. Here are a few tips to get you started:
- Claim your listing if you haven’t already.
- Ensure all your business information is accurate and up-to-date.
- Add photos to your listing.
- Encourage customers to leave reviews and respond to all reviews promptly.
- Use relevant keywords in your listing.
Partner with Digital Edge for Local SEO Success
Google My Business is an essential tool for local businesses that want to improve their online visibility and attract more customers. Today, it provides a direct connection between a business and its potential customers, allowing them to easily find important information and take action. With the increasing reliance on online searches and the competitive nature of local SEO, it’s crucial for businesses to take advantage of this free and effective platform.
Our Digital Marketing Agency Nashville TN team At Digital Edge, we specialize in providing comprehensive local SEO solutions that help businesses reach their target audience and drive more traffic and sales. Contact our SEO agency Nashville today to learn more about how we can help your business succeed in local search!