If you are a digital marketing agency, then you may be considering white-label Google Ads services. White-label services allow agencies to rebrand and resell another company’s product or service as their own. This means that you can offer Google Ads support to your clients without having to invest in the training, software, and other resources required to do so.
This is a great way to provide an additional service to your clients and grow your business without constraining your resources. That said, before you make the decision to offer these services, there are a few things that you need to consider. In this blog post, we discuss what some of these are so you can provide specialist support while exploring a new stream of revenue!
Understand your clients’ needs
The first step is to get a thorough understanding of what your clients are trying to achieve. What are their goals? What type of campaigns do they want to run? What is their budget? Once you have a good understanding of this, you can start to look at what services you can offer that will best meet their needs and find an agency that’s capable and experienced to handle these requirements.
Consider the benefits of offering these services
There are many benefits to offering white-label Google Ads services. For one, it can be a great way to differentiate your agency from others in the market that may not offer this service. Additionally, it can help you to attract and retain clients as they will see the value in working with an agency that can provide them with specialist support.
Additionally, offering these services can help you to build a more diverse client base as you will be able to work with companies of all sizes who may not have the resources to invest in their own Google Ads account. Finally, it is also worth noting that by offering white-label services, you can avoid any potential conflicts of interest that may arise if you were to manage both your client’s Google Ads account and that of your competitors.
Explore the challenges you may face when offering these services
While there are many benefits to offering white-label Google Ads services, there are also some challenges that you need to be aware of. One of the biggest challenges is managing expectations. Your clients will expect you to have a deep understanding of Google Ads and be able to deliver results.
Finally, another challenge that you may face is managing client relationships. As you will be working with your client’s Google Ads account, you need to build a trusting relationship with them so that they are comfortable giving you access to it. This can become complicated when another agency is in the picture.
The good news is that none of these issues are insurmountable; with the right processes and policies in place, you can overcome them and offer a valuable service to your clients.
Create an easy client onboarding process
If you want to offer white-label Google Ads services, one of the best ways to do so is by creating an easy client onboarding process. By having a streamlined process in place, you can make it easier for your clients to get started with your service and avoid any potential headaches further down the line.
There are a few key elements that you should include in your onboarding process:
– A detailed brief of what your client wants to achieve with their Google Ads account
– A clear explanation of the services that you will be providing (via your third-party agency)
– A pricing breakdown
– A timeline of when you will deliver results
By having all of this information upfront, you can avoid any misunderstandings further down the line and set realistic expectations from the outset. Not only will this make your life easier, but it will also help to build trust with your client.
Drive revenue to your marketing agency with white-label Google Ads services
If you’re thinking about offering white-label Google Ads services, we hope that this blog post has given you some food for thought.
Digital agencies that are thinking about white-label Google Ads services need to consider a few things before making a decision. In this blog post, we discussed what some of these are so you can provide specialist support while exploring a new stream of revenue! Additionally, we explored the benefits and challenges of offering white-label services. Finally, we created an easy client onboarding process to make white-label Google Ads services easier.
If you’re thinking about offering white-label Google Ads services, get in touch with Digital Edge International today. We have a wealth of experience in managing and optimizing Google Ads accounts for our clients, and we can help you to streamline your process so that you can focus on what you do best.