Google Ads is a powerful tool for businesses of all sizes. However, managing Google Ads can be time-consuming and complex. That’s why many marketing agencies choose to provide white-label Google Ads services to their clients. If you’re considering offering Google Ads services yourself, there are several things you need to consider. In this blog post, we discuss what these are.
The size of your agency and the scope of your services
If you’re a small agency, you may not have the resources to manage Google Ads for your clients. In this case, it would make sense to partner with a larger agency that can provide white-label services. However, if you’re a large agency with a team of experienced Google Ads managers, it may be more time and cost-effective to provide these services in-house.
Your target clients and their needs
Before you can choose a white-label service provider, you need to understand the needs of your clients. What are their budgets? What are their goals? What industries are they in? Once you understand your clients’ needs, you can start to narrow down your options.
The pricing model that best fits your budget
Of course, you also need to consider the price of the service. White-label services can vary widely in price, so it’s important to find one that fits your budget. You also need to make sure the price is in line with the value you’re getting – don’t be afraid to negotiate a fair price.
The reputation of your service provider
You also need to consider the reputation of the service provider. What do other agencies think of them? Do they have a good track record? Are they known for providing quality services? Make sure you do your research before you make a decision.
The level of support offered
Finally, you need to consider the level of support offered by the service provider. Do they offer 24/seven support? Do they have a team of experienced Google Ads managers? Do they provide training and support? Make sure you understand what’s included before you make a commitment as this decision affects both you and your clients.
Their training and certifications
When you’re looking for a white-label service provider, it’s important to consider their training and certifications. Do they have Google Ads certification? What other training do they have? It’s important to take the time to find out this information as teams with the right training will be able to provide a higher level of service.
Their reviews and testimonials
Last but not least, you should also look at the reviews and testimonials of the service provider. What do other agencies think of them? Do they have a good track record? Are they known for providing quality services? This information can be very helpful in making your decision.
Access professional white-label Google Ads services when you work with an experienced team
Today, there are many factors to consider when choosing a white-label Google Ads service provider for your agency. By taking the time to understand your needs and the needs of your clients, you can make sure you choose a provider that’s a good fit for your business.
If you’re interested in learning more about white-label Google Ads services and the value they can drive to your operations, get in touch with us today. At Digital Edge International, we’re happy to discuss your needs and see how we can help meet the specific requirements of specific clients – we have years of experience running successful Google Ads campaigns for businesses across a variety of industries.