Google Ads Agency Columbia
Precision-driven PPC management strategies to propel your business forward.
Professional Google Ads Management in Columbia
All business owners should focus on a primary objective: expanding their business. To grow and succeed, it’s crucial to attract more customers. More customers and clients mean higher revenue. Yet, this goal is difficult to achieve, especially in the current competitive digital marketing environment.
Drawing those initial clicks is one thing, but converting them is the true test. Once potential customers are attracted, you need engaged conversions to achieve the high ROI you’re seeking. At Digital Edge near Columbia, we harness our extensive Google Ads knowledge to help you target your audience and achieve measurable ROI success.
Google Ads Campaigns Designed by Digital Marketing Professionals
Simply buying a Google ad slot might result in a few clicks, but you’ll lose out on a wealth of potential success. Working with seasoned digital marketing professionals puts years of industry expertise on your side.
The Digital Edge team is dedicated to creating and managing Google Ads campaigns tailored to the unique goals of your Columbia business. Don’t settle for a generic Google Ad solution—partner with a committed marketing expert for exceptional success.
Get Success With an Expert Google Ads Agency in Columbia
There is much to appreciate about Google Ads, but maximizing your account involves more than just setting up a few paid ads and expecting leads. The success of your campaign hinges on strategic and effective management, which includes a series of essential steps to achieve your objectives. Our PPC agency manages everything from selecting the best keywords and crafting compelling ad copy to identifying negative keywords, tailoring demographic targeting, refining bidding strategies, optimizing landing page experiences, and more, all aimed at driving qualified traffic and generating leads.
Take a look at how Digital Edge International approaches running a successful Google Ads campaign.
ROI-Driven Approach
Our success is directly linked to your success, calculated through your ROI—this is our focus in all our efforts. We base all our ad strategies on conversion tracking, with every step designed to produce tangible results towards your advertising objectives.
Campaigns Managed by Professionals
Our Google Ads experts are dedicated to numbers and data, delivering outstanding results for your business. We collaborate closely with you, merging our expertise with your unique requirements—whether your goal is attracting new customers, targeting specific demographics, or boosting lead generation, our team has the skills and experience to assist.
Adaptable to Your Requirements
Our campaigns are designed to be completely customizable, growing and evolving with your business as required. We focus on ongoing optimization instead of a set-and-forget approach, ensuring our digital marketing efforts adapt to your needs and maintain results.
Ready to Unlock Your Business’s True Potential? Book a Strategy Call with Digital Edge International Now.
BestFlag
New users are up 492% year over year, a significant conversion rate increase = a better bottom line!
Worship Artistry
Organic traffic up 40% overall, 21% overall conversion rate increase.
RELIALAB
From the bottom of page 2 to a 71% of all keyword phrases seeing a positive increase on Google.
KCS BUILDING GROUP
A majorly successful, high-powered SEO campaign for a new arm of a local construction company.
HANDLE THE HEAT
An increase from 7,800 keywords on page one to 10,500 keywords ranking on page 1 – a 35% increase.
Answers to Your Google Ads Questions
Which is better, SEO or PPC?
SEO and PPC aim to increase website traffic, but the right choice depends on your business goals, budget, and timeframe. Both can be effective, but often, using both is beneficial. For immediate results, especially with competitive keywords, PPC is recommended while SEO builds over time.
Ultimately, it depends on your business needs and goals. If unsure, contact us in Columbia for a FREE analysis.
Why can’t I see my Google Ad when I Google myself, even if I have a campaign running?
You’re likely not the target for your Ads, which is beneficial. If logged into the Google account serving the Ads, you shouldn’t see your own Ads. Clicking on them will incur costs, so avoid clicking on your own Ads.
Why are there two different costs for Google Ads, and how do I pay?
There are two parts to PPC Ad costs: paying Google for the actual clicks (Ad Costs) and paying an agency like Digital Edge for managing the Ads (Management Costs). Effective ad management can make or break a campaign.
What is your method for reporting Google Ads results?
We provide a monthly report covering key performance indicators and custom insights into your campaign. We’ll also make recommendations to ensure you get the most out of the Ads we run for you.
What's the difference between PPC and Google Ads?
PPC refers to Pay-Per-Click, with Google Ads being a form of PPC campaign. Other platforms, including Facebook, also provide PPC marketing. Google Ads target users actively searching for products, while Social Media Ads attempt to engage users into buying.
What distinguishes Google Ads from Google Adwords?
Google Ads and Google AdWords refer to the same platform. In 2018, Google rebranded AdWords to Google Ads to represent its broader capabilities. Campaigns are managed through the same interface, now called a Google Ads account, without any functional changes.
Our Columbia Google Ads Campaign Services
Your business deserves more than a one-size-fits-all ad campaign. At Digital Edge, you enter a creative partnership committed to finding unique solutions for your business. Everything begins by understanding you as a business owner, your company, your audience, and your goals. From there, you can expect exceptional campaign management that focuses on your interests. The expert strategists at Digital Edge can help you to:
- Receive an immediate influx of traffic for highly specific keywords
- Bring the ideal customers to your website and engage them with high-quality content
- Maintain professionalism and adhere to Google’s guidelines
- Experience dependable new customer acquisition and track your business revenue increase
- Establish yourself as a distinguished business in your field and locale
- Understand your progress and achievements with top-tier tracking and ROI analysis
- Engage with our expert campaign managers
- Leverage our industry knowledge and decade of Google Ads success
Explore Digital Edge
The digital marketing landscape is fiercely competitive. With more businesses understanding the importance of establishing a strong online presence for long-term success, digital marketing agencies are appearing everywhere. So, why choose Digital Edge International?
It’s simple. For ten years, the Digital Edge team has been offering exceptional digital marketing services globally. We’ve consistently delivered measurable, successful outcomes for many clients and have seen the development of the online marketing industry up close.
We recognize that the industry is always changing, and we are devoted to providing tailored marketing solutions that evolve alongside it. For a sophisticated Google Ads campaign to help you achieve your goals, turn to Digital Edge.
Find Your Perfect Search Marketing Strategy in Columbia
While every business aims for similar overall objectives, the road to achieving them is unique for each one. For some businesses, Google Ads might be the perfect fit, whereas for others, it might only be a segment of their marketing plan. We help you determine the best search marketing strategy for your business, avoiding any waste of time or money. Book a comprehensive analysis with the Digital Edge International team today and find out how we can elevate your business together.
Our Google Ads Service Area
We proudly serve the entire United States and international clients.
Our Tennessee Google Ads Service Area