Madison Google Ads Agency
Precision-driven PPC management strategies to propel your business forward.
Tailored Google Ads Management in Madison
The primary goal for any business owner should be to grow their business. Attracting more customers is key to achieving growth and greater success, as more customers and clients result in higher revenue. However, this task is challenging in today’s competitive digital marketing arena.
Getting those initial clicks is tough, but converting them into customers is the real challenge. Once you attract potential clients, the goal is to secure engaged conversions for the high ROI you’ve been aiming for. At Digital Edge near Madison, we apply our years of Google Ads expertise to connect with your target audience and realize substantial ROI.
Google Ads Campaigns Crafted by Digital Marketing Experts
Taking out an ad slot on Google may yield some clicks, but it won’t capture the full breadth of potential success. Partnering with a team of digital marketing experts brings years of industry knowledge to your advantage.
Our team at Digital Edge focuses on crafting and managing Google Ads campaigns that align with the specific objectives of your Madison business. Avoid one-size-fits-all Google Ad solutions by allowing a dedicated marketing professional to drive your success.
Partner With an Expert Google Ads Company in Madison for Results
Google Ads offer many benefits, but maximizing your account requires more than just setting up a few paid ads and waiting for results. The success of your campaign depends on strategic and effective management, including several critical steps to achieve your goals. Our PPC agency handles everything from selecting the right keywords and writing compelling ad copy to identifying negative keywords, customising demographic targeting, refining bidding strategies, optimizing landing page experiences, and more, all aimed at attracting qualified traffic and generating leads.
Explore the Digital Edge International strategy for achieving success with Google Ads campaigns.
Return on Investment Focused
We gauge our success by your ROI—it's our primary focus. All our advertising strategies are built around conversion tracking, ensuring every action aims to deliver measurable results for your advertising objectives.
Managed by Google Ads Experts
Our Google Ads experts are dedicated to numbers and data, delivering outstanding results for your business. We collaborate closely with you, merging our expertise with your unique requirements—whether your goal is attracting new customers, targeting specific demographics, or boosting lead generation, our team has the skills and experience to assist.
Customizable Campaigns
Our fully customizable campaigns are built to grow and change with your business whenever needed. We prioritize continuous optimization, so our digital marketing strategies adjust to your evolving needs and consistently deliver results.
Want to Reveal Your Business’s Full Potential? Arrange a Strategy Call with Digital Edge International Today.
BestFlag
New users are up 492% year over year, a significant conversion rate increase = a better bottom line!
Worship Artistry
Organic traffic up 40% overall, 21% overall conversion rate increase.
RELIALAB
From the bottom of page 2 to a 71% of all keyword phrases seeing a positive increase on Google.
KCS BUILDING GROUP
A majorly successful, high-powered SEO campaign for a new arm of a local construction company.
HANDLE THE HEAT
An increase from 7,800 keywords on page one to 10,500 keywords ranking on page 1 – a 35% increase.
Answers to Your Google Ads Questions
Should I choose SEO or PPC?
Both SEO and PPC drive traffic to your site, but the choice depends on your goals, budget, and timeframe. At times, using both is necessary. For quick traffic and competitive keywords, PPC is advisable alongside SEO since SEO results take time.
Your business needs and goals will determine the best choice. If you’re not sure, contact us in Madison for a FREE analysis.
Why am I unable to see my Google Ad when I search for it, even if my campaign is active?
You’re likely not the target for your Ads, which is beneficial. If logged into the Google account serving the Ads, you shouldn’t see your own Ads. Clicking on them will incur costs, so avoid clicking on your own Ads.
What are the two costs involved in paying for Google Ads?
PPC Ads have two cost components: Ad Costs, paid directly to Google for clicks, and Management Costs, paid to an agency like Digital Edge for setting up and managing your Ads. Proper monitoring and adjusting of Ads can make the difference between success and wasted money.
What is your method for reporting Google Ads results?
A monthly report with key performance indicators and custom campaign insights is provided. We’ll also recommend ways to maximize the effectiveness of your Ads.
How do PPC and Google Ads differ?
Pay-Per-Click (PPC) includes campaigns like Google Ads, but other platforms, such as Facebook, also have PPC marketing. The primary difference is that Google Ads target users searching for products, whereas Social Ads try to entice users into purchasing.
How are Google Ads and Google Adwords different?
Google Ads and Google AdWords are the same platform. The rebranding from AdWords to Google Ads in 2018 was to highlight the platform’s wider range of features. The core functionalities remain unchanged, and users manage their campaigns through Google Ads accounts.
Google Ads Campaign Management in Madison
Your business deserves more than a one-size-fits-all ad campaign. At Digital Edge, you enter a creative partnership committed to finding unique solutions for your business. Everything begins by understanding you as a business owner, your company, your audience, and your goals. From there, you can expect exceptional campaign management that focuses on your interests. The expert strategists at Digital Edge can help you to:
- Receive an immediate influx of traffic for highly specific keywords
- Entice the right visitors to your site and retain their interest with excellent content
- Stay professional and comply with Google’s standards
- Experience dependable new customer acquisition and track your business revenue increase
- Gain recognition as a well-known business in your industry and location
- Evaluate your progress and success with superior tracking and ROI reports
- Communicate with our experienced campaign managers
- Tap into our ten years of industry expertise and Google Ads achievements
Discover What Digital Edge Can Offer
The field of digital marketing is extremely competitive. As businesses increasingly realize the importance of establishing themselves as strong online competitors for sustained success, many digital marketing agencies are emerging. Why, then, is Digital Edge International the right choice?
The answer is clear. Digital Edge has been providing top-tier digital marketing services for a decade, globally. We have a track record of producing tangible, measurable success for numerous clients and have closely observed the evolution of the online marketing landscape.
We recognize that the industry is always changing, and we are devoted to providing tailored marketing solutions that evolve alongside it. For a sophisticated Google Ads campaign to help you achieve your goals, turn to Digital Edge.
Discover the Best Search Marketing Strategy in Madison
Although all businesses strive for similar goals, the route to achieving them differs for each one. Google Ads might be exactly what one business needs, while for another, it may only be a part of their marketing strategy. We help you find the right search marketing strategy for your business, ensuring no time or money is wasted. Schedule a thorough analysis with the Digital Edge International team today and learn how we can elevate your business to the next level.
Our Google Ads Service Area
We proudly serve the entire United States and international clients.