When businesses want to earn more leads and revenue, one of the best ways – if not the best way – they can do this is by increasing organic traffic to their website.
It’s a central part of any winning SEO and digital marketing strategy.
Let’s explore our guide to organic traffic, including what it is, how it can benefit your business, and how to boost and measure it.
So, What Is Organic Traffic?
There are two types of search traffic: organic traffic and paid search traffic.
Organic traffic is the number of visitors that arrive on your website as a result of unpaid search engine results.
To increase this traffic, you need your website to achieve a high ranking in search results from Google, Bing, Yahoo and other search engines. Your best tool for achieving this is search engine optimization (SEO).
Paid search traffic, on the other hand, refers to visits to your website from pay-per-click (PPC) ads on the search results page.
Websites can also attract visitors through other forms of traffic, including direct traffic (from visitors who enter the URL directly in their browser’s search bar), referral traffic (through links on other websites), and social traffic (from organic or paid posts on social media sites).
How To Boost Organic Traffic
Businesses love organic traffic for a wide range of reasons. It’s free to generate, can come from all around the world, and is a great way of attracting both new and highly relevant customers with targeted content.
Below are four key areas to focus on to increase your organic traffic.
Keyword Research
The humble (or not-so-humble) keyword is a central pillar of good SEO.
Your keyword research should aim to identify and analyse search queries used by your target audience. The goal is to generate organic traffic that is both substantial and highly targeted and relevant for your readers.
You can achieve this by looking at keywords that not only have high search volumes, but also strong relevance to the product or service you’re offering.
When selecting keywords to incorporate into your content, it’s important to consider a number of metrics, including search volume (i.e. how often is the keyword searched), difficulty (i.e. how hard it is to rank with this keyword), and intent (i.e. what does the searcher expect to pull up).
Content Creation and Page Optimisation
Once you’ve done the leg work with keywords, you can focus on optimizing your websites, including individual pages, with high-quality, relevant, and SEO-aligned content.
Here are some proven methods to give a try.
- Create a blog with informative content, including how-to guides, lists, and other informative articles
- Publish content consistently to attract regular views and build an audience
- Incorporate relevant keywords into your blog and other webpages
- Refresh and optimize content based on SEO analytics
- Write high-quality title tags and meta descriptions.
Technical SEO
We recommend businesses also take technical SEO seriously by undertaking an audit of their website and addressing the below checklist.
- Does your website have fast loading times? Does it take long to switch between pages?
- Is your website completely secure and trustworthy?
- Do you have structured data in a fixed format?
- Do you have numerous pages with completely unique content?
A website with strong technical SEO components will be easy for search engine robots to crawl and even easier for users to navigate.
Backlinks
One technical component worth highlighting further is the backlink.
Backlinks are links created when one website links to another. They are beyond valuable to SEO, as they represent a crucial vote of confidence between sites.
A great backlink strategy will improve your website’s trust and authority, not only with potential clients but also search engines.
The best way to earn backlinks is to create industry-relevant content, for instance keyword-enriched blog posts.
How To Measure Organic Traffic
There are a number of tools available for checking, analysing and comparing your organic traffic, including:
- Google Analytics
- Google Search Console
- Other tools like Semrush’s Organic Research tool
Contact Digital Edge for Expert SEO Support
Are you feeling overwhelmed with your SEO strategy, or simply need some help determining next steps?
At Digital Edge, we help a wide range of businesses nail their SEO and increase organic search traffic using different tools and techniques, from keyword research to technical SEO and more.
For more information, please get in touch with our friendly team today.
