Roadmap
Roadmap SEO Sprint: Statement Of Work
The Roadmap SEO Sprint by Digital Edge will offer a comprehensive plan outlining our proposed strategy for optimizing your website for search engines. This Roadmap Sprint includes the completion of the following tasks:
Campaign Goals
Firstly, we will work with you to understand how best to connect your ideal target audience with the product/service(s) you offer and how to convince them to buy from you and not your competitor.
Keyword Research
To determine the most effective keywords to target, we will conduct extensive keyword research using a variety of tools and techniques. This will involve analyzing your website's current traffic and rankings, as well as researching your competitors' keywords and industry-specific search terms. We’ll also consider keyword volume and user intent. We specifically want to target keywords that result in a strong lead for your business.
Proposed Sitemap
We will create a sitemap that outlines the structure of your website, including the pages and content that will need to be included. You can always add additional ancillary pages to the sitemap, but we’ll provide the ones we need for SEO purposes. This will help us to identify any gaps in your website's content and ensure that all pages are optimized for search engines. Additionally, a clear and organized sitemap will improve your website's user experience and make it easier for search engine crawlers to index your site.
URL Structure
We will optimize your website's URL structure to make it search engine-friendly. This will involve creating descriptive URLs that accurately reflect the content on each page, as well as removing any unnecessary characters or parameters from URLs.
Meta Titles and Descriptions
Meta titles and descriptions are important elements of on-page SEO. We will optimize these elements to include your target keywords and locations (if necessary) and accurately describe the content on each page. This will improve your website's click-through rate (CTR) in search engine results pages.
Content Headings
Headings (H1, H2, H3, etc.) are another important element of on-page SEO. We will optimize your website's headings to include your target keywords and accurately describe the content on each page. This will help search engine crawlers understand the structure and hierarchy of your content.
Content Outline
We will create a content outline that describes the topics and subtopics required for each page on your website. This will ensure that all pages are optimized for search engines and that your content is structured in a way that is easy for users to read and understand.
Book Your Strategy Call
If you’re looking to boost your website’s search engine rankings, why not book a call with us at Digital Edge International? We’re experts in all things SEO and can help you optimize your website to increase online visibility and drive more organic traffic. During the call, you can chat about your business goals and current strategy, and we can provide tailored recommendations on how to improve your website’s SEO. It’s a great way to take your online presence to the next level and achieve long-term success. So why not get in touch with us at Digital Edge International today and see how we can help you out?