As you start to research strong SEO practices, the term ‘backlinks’ is going to come up again and again. The premise might seem relatively straightforward, but there may be more strategy behind successful backlinking than the eye can see. To help make things a little easier, we’ve put together a guide all about what high quality backlinks are and why they should be of utmost importance for your business.
For personalized advice, contact our team at Digital Edge today.
What is a Backlink?
You may have heard backlinks referred to by other names such as ‘inbound links’ or ‘incoming links’. Whatever the name – the concept is relatively simple. Backlinks are links created when one website links to another.
Backlinks are beyond valuable to SEO. They represent a crucial vote of confidence from one site to another – not only reassuring potential clients of their trustworthiness but also reassuring search engines. If a range of sites all think back to the same webpage, this is a signal for search engines that the content is worth platforming. Earning backlinks can help boost a site’s organic ranking on the results page, making it more visible and increasing traffic brought to the page.
Quantity vs Quality
SEO is an incredibly competitive market, and earning backlinks is essential to successful off-site SEO. Managing your own website is one thing, but having other reputable sites link to your business will boost even more waves of traffic your way. In order to get their foot in the door, some website owners will push for quantity. More backlinks, more traffic, more business. But is this the best way forward?
Backlink value is weighted. Some are simply more valuable than others, and making yourself a strong competitor on SERPs is going to require some strategic thinking. The best backlinks to earn come from popular and trustworthy sites. Getting clicks is obviously the goal, but sometimes even a mention from a top-quality website can help strengthen your brand and authority in the market.
Be sure to take quality into consideration when choosing sites you link to as well. When adding a link to an external site, be sure to prioritize aspects such as authority, content, accessibility, and reliability. Quality should be of top concern when deciding what websites you want to endorse and associate your brand with!
What are High Quality Backlinks?
Saying you should prioritize quality backlinks is one thing, but what exactly should you be looking for? A quality backlink will come from a well-trusted website with a high domain authority. Not only should search engines trust the site, but the real people clicking need to trust it, too. The more trusted the site, the better the link.
Domain authority is a ranking generated by search engines, analysing the likelihood of the website ranking on results pages. High domain authority directly correlates with the quality of the backlink. Therefore, your starting point for finding effective backlinks should be finding sites with a high domain authority, as this will prove far more beneficial than having a dozen weak links.
Hand over Backlink Research to an Expert
Adding SEO research and planning to your plate can be overwhelming. Learning how to navigate this field and successfully put a digital marketing plan into place can distract from the rest of your business. So, rather than frantically trying to learn everything about the world of SEO and backlinks, why not hand it over to an expert?
An SEO agency can help strengthen your online authority, using years of knowledge and expertise to help your website put its best foot forward. You get to enjoy all the incredible benefits of stronger branding and digital authority, and all the credit will come right back to you. Don’t waste valuable time and money on SEO planning that could instead be spent bettering your services, product, and overall business. The results will speak for themselves!
Contact Digital Edge for Further Advice
Our online marketing team at Digital Edge are passionate about helping businesses become a force to be reckoned with. We help companies of all shapes and sizes to build a tailored, personalized SEO plan that will help them see the results they desire – more traffic, more authority, more success. If you’re interested in hearing how our team could help you, reach out today.
