Let’s talk about local SEO. Many business owners consider tactics like SEO and building an online brand presence something for large companies to worry about – those with teams dedicated to marketing and online campaigns.
Nowadays, however, digital marketing is for everyone. Small businesses could gain more traffic and revenue than they could ever believe possible, and all it takes is careful local SEO planning and management. So, what exactly does that mean?
For personalized advice, contact our team at Digital Edge today.
What is Local SEO?
Search engine optimization (SEO) is the process of getting your website or business profile more visible online, using careful keyword and algorithm strategies to get your site ranking higher on search engine results pages.
While this focuses on enhancing a brand’s searchability globally, local SEO is specifically aimed at small and medium-sized businesses within a certain geographical area. Local SEO seeks to target people searching for businesses ‘near me’, or using keywords specific to their local area.
There are several different techniques used to enhance local SEO. The practice is extremely intricate, and it only gets more complicated as more and more businesses begin to realize how crucial local SEO is to grow their business in the modern age. Simply having a noticeable storefront isn’t enough anymore.
Here are some of the digital marketing tactics used to boost local SEO rankings:
- On-page SEO
- Link building
- Landing page optimization
- Content marketing
- Google My Business optimization
- Google Business Profiles
- Location-based keyword targeting
The Power of Local SEO
The rapid growth of digital marketing over the past ten years has offered many benefits. Businesses are getting the opportunity to reach a wider audience than ever, giving countless independent business owners the chance to build a customer base entirely online.
However, there have been some significant challenges. Small business owners find themselves having no option but to learn how to earn a strong authority in the digital space just to keep up with the competition. And, with more businesses than ever fighting for rankings online, it is harder than ever to build a strong digital presence.
Just a few minutes of research will show you just how powerful and important local SEO is for business owners across a huge range of industries. The vast majority of U.S. consumers search for local businesses online, and their searches will consistently lead to immediate engagement.
Every day, millions of customers are searching for local businesses. These days, this is the primary way to get your business found. Without a strategic local SEO presence, your business is losing out on a significant amount of sales, traffic, and revenue.
Why Local SEO Matters for Small Businesses
The digital landscape is more competitive now than it ever has been before – and it likely isn’t going to get easier any time soon. However, investing time and money into impactful local SEO services could make or break your business.
Many business owners see local SEO campaigns as their strongest digital marketing strategy. This is because it blends the best of both worlds. Not only can they access the extensive audience that online platforms offer, but they can target their campaigns toward people in their local area. They can build a strong authority within their local area, and the benefits of doing so cannot be underestimated.
Imagine being the first chiropractic clinic that pops up when someone searches for a chiropractor in their local area. Getting seen is everything, and your small business could very well become the first place your target audience sees when they pop in your targeted keywords.
Dismissing the potential of local SEO could be doing more harm to your business than you think. As a small business owner, investing in local SEO could be the only marketing step you need to elevate your business success beyond what you ever thought possible.
Contact Digital Edge to Launch a Strategic Local SEO Campaign
Now, local SEO is full of potential – that’s undeniable. However, without a strong strategy and careful campaign, it is extremely difficult to find the digital success you’re searching for. As a small business owner, it’s not your job to be a search engine expert. By partnering with an experienced digital agency, you can benefit from their expertise in the world of SEO.
At Digital Edge, we take pride in helping small businesses build strong foundations for success. By reaching out to our friendly team today, you can take the first step toward taking your business into the digital age. Let’s work together to use local SEO to boost revenue, gain new customer leads, and get your business climbing those search results page rankings.