eCommerce seo Services Nashville
See your online business flourish with targeted eCommerce SEO strategies.
What is eCommerce SEO?
Too many businesses focus their efforts on general or local search engine optimization (SEO) strategies. Impactful as these marketing techniques are, ignoring eCommerce SEO altogether puts your website and business at risk.
Unlike other SEO initiatives, eCommerce SEO services are structured to fine-tune your website to reflect the best search engine practices. It involves updating your online content to better match what your target audience is searching for, chanelling traffic through to specific pages and products on your site. By carefully leveraging particular keywords, eCommerce SEO can help your business increase conversions and see greater traffic coming through to your most popular products and services.
The Importance of SEO for eCommerce Businesses
The modern business landscape is unrecognizable from what it looked like even just a decade ago. These days, online shopping is integral to consumerism. With so many customers looking to find products and services at the click of a button from a store open 24/7, more and more businesses are taking to the digital landscape. Without SEO, your company could easily get lost in the crowd of eCommerce businesses looking to gain momentum.
By optimizing your website, you give yourself a leg up above the competition. Carefully designing your website to increase rankings for targeted keywords and search queries, you increase your overall visibility and draw more traffic to your relevant pages. The right eCommerce SEO strategy can help you create a sustainable digital marketing platform, designed using researched analytics to encourage conversions and lower the amount of abandoned carts on your website.
Benefits of eCommerce SEO
As an online business, standard SEO practices are only going to get you so far. Custom eCommerce SEO services from a premium provider has the capacity to get your website seen by more customers and translate that extra traffic into measurable conversions. By elevating the customer experience and carefully targeting your relevant product keywords, eCommerce SEO can set your business up for long-term, sustainable success.
Here are just some of the benefits Digital Edge clients have experienced through our eCommerce package:
- Increased brand visibility
- Higher conversion rates
- Improved ROI
- Boosts in business growth
- Enhanced branding
- Greater levels of traffic to specific product pages
- Higher rankings on search engine results pages (SERPs)
- Improved authority and credibility
- Increased customer engagement
What’s Included in a eCommerce SEO Package?
Deciding you want the support of an eCommerce SEO specialist is one thing. Figuring out precisely what services your business could benefit from is a whole other challenge.
Our eCommcerce SEO services are designed to equip your business with all the tools needed for digital success. Whether you’re looking to discover the best SEO for Shopify or simply elevate your store’s visibility, we can offer all the key elements you need to make it happen.
Here is a quick look at the premium services included in a eCommerce SEO package at Digital Edge:
Keyword Research
We conduct keyword research and competitor analysis to determine how people are searching for your products and use this to build your eCommerce SEO strategy
On-Page Optimization
We optimize your website and online store, including the home page, category pages and products. On-page includes meta, headings and content
Technical SEO
We optimize your site for best performance, following Google best practices. We ensure your site works for both search engines and users, including site structure, site speed, mobile responsiveness and fixing of any technical issues. We work with a full range of eCommerce platforms including WooCommerce and Shopify
Conversion Rate Optimization
We optimize your site for enhanced user experience and increased conversions, including CTAS, clear navigation, reduced visual clutter and improved user flow
eCommerce Content
Our team of copywriters produce detailed and optimized content for categories and products, as well as supporting blog content
Performance Tracking & Reporting
We track your ranking position for keywords, website traffic and conversions to ensure ongoing performance and to adjust your strategy where needed for best results
Your eCommerce SEO Frequently Asked Questions Answered
Standard SEO functions to improve the ranking of a website, with the general aim of attracting more traffic and increasing brand visibility. In contrast, eCommerce SEO specifically focuses on optimizing an online store to drive more sales, find more customers, and promote particular products or services.
Explain how SEO is mostly about executing the right strategy which can be done on most major eCommerce platforms, but platforms such as WordPress and Shopify have built-in tools that support the execution of SEO.
SEO is a longer-term strategy so results are not instant. Depending on the size of your store, it can take time to optimize across your whole product range. We develop a detailed strategy to target the highest ROI products/pages first so you start to see the best results while we continue to implement your SEO plan.
One of the best rules for writing content for your eCommerce site is to always put the audience first. Readability and appeal to the audience should always come before matters such as rankings and SEO. Still, if you are looking for strategic website content that can both rank well and convert online traffic into customers, then handing your website over to a team of digital marketing experts may be the best route forward.
There are many different parts to a successful eCommerce website. Some of the pages that we prioritize for Digital Edge clients include specific product pages, contact pages, easy checkout systems, an appealing homepage, frequently asked questions, and much more.
Understanding keywords can be tricky when it’s your first time delving into the world of SEO. The best way to start is to figure out the most relevant product keywords associated with your business, then research the phrases with the highest search volumes through platforms such as Google. Working with an eCommerce SEO agency can take all this pressure off your shoulders – why not let the experts handle it for you?
Why Choose Digital Edge?
Leading Analysis Software
You deserve SEO strategies that are backed by detailed, relevant analytics. With our industry-leading, proprietary SEO analytic software, Digital Edge can ensure that your ongoing eCommerce SEO strategies are designed for success.
Total Transparency
Here at Digital Edge, we don’t make promises we can’t keep. Our goal is to help you see measurable, sustainable success. We can guarantee total transparency and open communication at every step of your partnership with us.
Personalized Strategy
Your business is unique. Before we make any recommendations for your SEO strategy, our team wants to ensure we’re providing the right custom services. We achieve this through consultation, collaboration, and a commitment to individualized strategizing.
Dominate Your Competition with eCommerce SEO Packages
The modern customer wants convenience and quality. Your business could be delivering a seamless 24/7 online shopping experience to customers all across the world. With the support of custom eCommerce SEO services, your brand could increase its visibility, traffic, and conversion rate all at once. Ready to see your business become an industry leader? The Digital Edge team is ready to help make it happen.
Start Your Journey with a Comprehensive Analysis
Here at Digital Edge International, we know that every business is different. You deserve better than a one-size-fits-all approach to SEO. When you partner with our team of experts, you can trust that all your eCommerce SEO services will be tailored to the unique needs of your brand. Our experienced team members will take the time to analyze your data with our proprietary software, discuss your goals, and find a strategy to best support your long-term success.
Ready to take the leap? Book a call with us today or inquire about our comprehensive consultation.