SEO Link Building Agency

The link building company to boost your SEO performance.

What is backlink building

What is SEO Backlink Building?

Backlinking, a fundamental aspect of SEO (search engine optimization) strategy, involves having other websites link to your own. Search engines love this, as it signals the authority, relevance, and trustworthiness of your website. Essentially, the more quality links your site earns from trustworthy and authoritative websites, the more likely it is to rank at (or near) the top of search engine results pages.

But it’s not just about quantity—it’s about quality. Search engines prioritize links from relevant sites with high domain authority, viewing them as indicators of valuable content. With strategic backlinking efforts, you can improve your website’s search engine rankings, increase organic traffic, and establish your brand as an authority in your industry.

Now, you might be wondering: How does backlinking fit into my overall SEO strategy? Well, you can think of it as the backbone of your digital presence. Backlinks don’t just drive organic traffic to your site— they also tell search engines how credible and relevant your content is. By building a collection of quality links from a range of trustworthy sources, you can enhance your website’s authority and earn coveted top spots in search rankings. When boosting your online visibility and driving organic traffic to your site is your mission, it’s time to chat to an SEO link building agency!

Why is link building important for your website?

If you think of each link as a stepping stone, link building services are like the bricklayers. Without link building, your links (or stones) are simply sitting around on the internet, not serving any purpose. We want to guide visitors to your website, not leave them stranded!

Link building aims to attract more traffic from users clicking on the link to your site from another site. However, not any old site will do! SEO link building services ensure your link building campaign associates you with web pages on high authority domains. With this, link building services pave the way for SEO success. They do this by strategically placing high-quality links across relevant and authoritative websites, where visitors see that trustworthy websites want to be associated with yours. In turn, that makes your website just as authoritative! With quality backlinks from reputable sources in your industry, link building services can improve your website’s search engine rankings and its SEO success.

Link Building Services for SEO

​​Link building is certainly about the number of quality backlinks a website has, but it’s much more than a simple numbers game. By leveraging a variety of tactics and techniques, link building services aim to enhance your website’s online presence, drive organic traffic, and improve its search engine rankings through:
Local Citation Building

Local citation building is all about making your business shine in local search results. It's like putting your business on the map in your community. This process involves getting your business listed on online platforms that people in your area use. By making sure your business name, address, phone number, and website URL are consistent across platforms, you not only boost your visibility but also build trust with potential customers. With each citation you acquire, your business becomes more visible and accessible to local consumers, increasing your chances of showing up at the top of local search results.

Website Outreach

Website outreach is all about connecting with other websites in your industry, building relationships, and letting others know you’re open to collaborate. This process often involves reaching out to well-known and trustworthy websites, blogs, or social media personalities to propose guest posts, partnerships, or content collaborations. By doing so, you can tap into their existing audience and credibility to boost your own brand visibility and authority!

Guest Posts

Guest posts are a way to share your knowledge with a wider audience, including people who may not come across your site otherwise. When you contribute valuable content to other websites in your industry, they typically provide a backlink to your own site in return, signaling to search engines that your site is trustworthy. By choosing the right websites to collaborate with, you can boost your online presence, establish yourself as an authority in your industry, and drive more traffic back to your own site through guest posting.

Broken Link Review

Broken link review is a smart way to build links by finding broken ones on other websites that point to your competitors. When a link leads to content that no longer exists, it creates a bad experience for users and hurts the website's SEO. However, by spotting these broken links, you can offer a solution. You reach out to the website owner, let them know about the broken link, and suggest replacing it with a link to similar, helpful content— specifically, content on your site! This approach helps both parties: it fixes the broken link for the website owner and earns you a valuable backlink.

Press Release

Press releases provide a powerful way to boost your website's visibility and attract attention. When you distribute well-written press releases through trusted channels, you not only share important information about your brand, but also have the chance to earn valuable backlinks. These backlinks, whether embedded within the press release or featured on media outlets' websites, act as strong endorsements of your website's credibility.

Backlink Audit

Backlink audits are essential for optimizing your website's SEO by reviewing your existing backlink profile. These audits analyze factors like link quality and relevance to ensure your backlinks contribute to your search engine rankings. By identifying and addressing issues such as low-quality backlinks or broken links, you can improve your website's ranking potential.

How Link Building Services Can Help Your SEO

How Link Building Services Impact SEO

Link building is a cornerstone of SEO, impacting crucial metrics like domain authority (DA) and page authority (PA). By earning quality backlinks from trustworthy sites, your DA and PA can soar, signaling to search engines the trustworthiness of your content. This leads to higher rankings in search results and increased organic traffic.

White Hat Link Building Services vs. Black Hat Link Building Services

As their names imply, white hat link building and black hat link building are about as opposite as you can get! White hat strategies use ethical practices and focus on sustainable growth. These link building strategies revolve around genuine outreach efforts and creating valuable content that resonates with the audience. They prioritize long-term success and foster trust with both users and search engines alike.

On the other hand, black hat tactics take a shortcut approach, often resorting to manipulative techniques to achieve quick results. These link building tactics may involve buying links, participating in link schemes, or employing automated tools to artificially generate backlinks. While they may be boosted temporarily in rankings, they run the risk of incurring penalties from search engines. These can decrease rankings or lead to outright removal from search engine results pages, and can destroy a site’s credibility and authority in the long run.

Types of Backlinks

When it comes to backlinks, there are various types to consider, each with its own level of authority and relevance. Some types of backlinks are:

  • Editorial Backlinks: Earned through the merit of your content, indicating trust and endorsement from other websites.
  • Guest Blogging Backlinks: Obtained by contributing content to other websites in exchange for a backlink, expanding your audience reach and authority.
  • Niche Directory Backlinks: Links from industry-specific directories, enhancing your site’s relevance within your niche.
  • Social Media Backlinks: Links from platforms like Facebook and Twitter, contributing to your site’s overall visibility and online presence.
  • Resource Page Backlinks: Links obtained by having your content featured on resource pages, typically providing valuable information to users.
  • Forum Backlinks: Links from forum discussions or profiles, showcasing your expertise and participation within relevant communities.
  • Profile Backlinks: Links from user profiles on various platforms, contributing to your site’s overall backlink profile.
  • Press Release Backlinks: Links obtained from press releases distributed online, often used to announce significant events or updates related to your business.
  • Image or Infographic Backlinks: Links acquired through images or infographics shared on other websites, providing visual value to users.
  • Citation Backlinks: Mentions of your business on local directories, review sites, and other online platforms, enhancing your visibility in local search results.
Ultimately, it’s best to have a diverse backlink profile with quality links, as this aims to strengthen your website’s SEO and set you up for success.
SEO Agency Nashville


Your Link Building Strategy And Other Link Building Questions Answered

Backlinks are links from other websites that direct traffic back to your own site. They tell search engines about the credibility, relevance, and authority of your website.
Building links and backlinks can be done through creating valuable content, engaging in outreach and relationship-building with other website owners, guest blogging, participating in industry forums and communities, and using social media platforms. Link building services are designed to assist with these link building strategies, helping to increase your link building efforts.
Backlinks are important for several reasons. They contribute to your website’s domain authority and page authority, improving its credibility and visibility in search engine results pages (SERPs). Backlinks also drive traffic to your site, increase brand awareness, and help establish your site as a trustworthy source of information in your industry.
Yes, we can! Link building agencies are able to check your competitors’ backlinks using online tools that analyze aspects such as high quality backlinks, broken links, and so on. Assessing your competitors’ backlinks like this can provide insights into their SEO strategies, helping you to identify link building opportunities.
Yes! Link building companies such as ours are built on a foundation of improving website SEO performances through high quality link building, broken link building, SEO link building, and other components of link building packages. With SEO success as the main aim of any link building campaign, it’s a way to increase organic traffic to your site and enhance your search engine rankings.

Why Choose Our Link Building Service?

Team of Off Page SEO Specialists

Our dedicated team of off-page SEO specialists is committed to elevating your website's visibility and authority. With years of experience and expertise, we craft off-page SEO strategies tailored to your unique business goals. From identifying high-quality backlink opportunities to optimizing your link profile, we employ proven tactics to enhance your website's search engine rankings direct organic traffic your way.

White Hat Link Building

Integrity and sustainability are at the core of our approach to link building. We strictly adhere to white hat practices, ensuring that every backlink acquired is earned ethically and naturally. By focusing on building genuine relationships with reputable websites, we safeguard your website against severe penalties. With our white hat link building strategies, you can rest assured that your website's SEO efforts are built on a solid foundation of trust and credibility.

Data-Driven Link Building

We just love data and analytics, as these allow us to make informed decisions that drive tangible results for you! We use specific tools and technologies to analyze market trends, competitor strategies, and user behavior, helping us to discover valuable insights that shape our link building initiatives. Whether it's identifying opportunities or optimizing existing strategies for maximum impact, our data-driven approach ensures that every link acquired has your business objectives in mind.

Enquire About Our Link Building Services for That Digital Edge

Ready to take your website’s SEO to the next level— maybe even to the (digital) edge? Let our team of specialists propel your online presence to new heights! With our commitment to white hat link building and data-driven link building strategies, we’ll help you climb the search engine rankings and drive organic traffic to your site. Don’t miss out on the opportunity to boost your website’s visibility and authority. Get in touch with us today to learn more and start your journey towards SEO success!

Book a Call with Digital Edge International’s Technical SEO Experts

When comparing technical SEO agencies, you need to prioritize reliability. Here at Digital Edge International, our team of digital marketing experts are committed to giving our clients measurable success. We don’t believe in empty promises or one-size-fits-all service.

If you’re looking for custom technical SEO support and practical analysis of your long-term planning, then the search is over. Contact our team today to claim an analysis of your current SEO needs, or book a call to discuss our various SEO packages further.