Technical seo
Optimize your website with the guidance of our technical SEO experts.
What is Technical SEO?
Over recent years, the world of digital marketing has transformed. User demands have drastically changed, with factors such as the boom in smartphone usage prompting search engines to adjust their priorities. With more of the population now relying on internet searches on a daily basis, search engines such as Google have fine-tuned their algorithms over the years to help users find the highest-quality results available.
Enter technical search engine optimization (SEO). This process essentially ensures that your website is compatible with all search engine algorithms and guidelines. What sets technical SEO apart from general SEO services is the focus on creating a seamless experience for website visitors. From auditing your website’s current SEO to ensuring it can be crawled without problems, technical SEO exists to comprehensively improve website function.
Why Technical SEO is Important
Two distinct factors contribute to technical SEO success: user experience and search engine algorithms.
The digital landscape only continues to grow. With more websites and businesses than ever competing for optimal rankings, search engines have designed ways to measure the quality of a website. Having poor structure, unreliable redirects, and slow load times are seen as red flags by search engines. Websites with these kinds of technical SEO issues are going to see a steep decline in rankings and organic traffic.
But optimizing your website is also about curating a seamless user experience. As the wider population has grown accustomed to instant gratification and top-quality technological performance, even minor website problems are likely to deter users entirely. A one second delay in load time will often lead to a large portion of users exiting altogether. Site speed, Accelerated Mobile Pages (AMP), high-quality content, and many other technical factors are key to creating an exceptional user experience. The better your website, the more likely users are to remain on your page. More user engagement then leads to improved search engine rankings.
Benefits of Technical SEO
Improving technical SEO exists to give your website the edge in the competitive digital landscape. By creating a better website and user experience, on-page technical SEO tactics will improve rankings and overall organic traffic over time. Following algorithm updates and technical SEO guidelines will help you better structure your website for optimal usability and fewer problems picked up by search engine spiders. The benefits of expert SEO technical optimization include:
- Faster site loading speed
- Enhanced website structure
- Seamless user experience
- Increased search engine visibility and ranking
- Improved security
- Fixed technical issues
- Removal of broken links
- Comprehensive content auditing
What Factors are Addressed in Technical SEO?
To successfully position your website as an authority in your industry, there are a variety of factors that need to be addressed. Our technical SEO company is here to provide comprehensive support to optimize your website. The Digital Edge team can offer a custom, premium package to cover all the different factors for your digital success. This may include audits, mobile performance optimization, website migration, image optimization, page speed optimization, content quality, and other forms of technical SEO competitor analysis.
Take a look at our technical SEO for eCommerce and other sites services:
Technical SEO Audit
Detailed analysis of your site’s technical SEO using tools such as Screaming Frog and Ahrefs to identify potential issues and develop a technical SEO plan
Technical Issue Fixes
Includes fixing 404s and 301s, duplicate content identification, robots.txt, structured data markup, XML sitemaps, crawl errors, internal link structure, SSL, broken links, and various other technical issues
Site Speed
Optimization of site speed including image optimization, mobile speed, optimization of code, caching, and more
Structure and Navigation
Optimizing site structure and navigation so search engines can easily crawl and understand your website. Also provides benefits for user experience
Mobile Performance
Google uses mobile-first indexing – we ensure your site is mobile-friendly and optimized for mobile performance
Website Migration
Migrating to a new/updated website can cause a lot of technical issues. We create a migration plan to mitigate these including URL mapping, redirects, link updates, duplicate content management, 404 page management, and more
Your Technical SEO Frequently Asked Questions Answered
Why Choose Digital Edge?
Leading Analysis Software
At Digital Edge, everything starts with data analysis. We use our industry-leading, proprietary SEO analytic software to give you a detailed report on your current SEO status, better informing your ongoing strategies for success.
Total Transparency
Countless technical SEO agencies will make grand promises about how they can transform your online success. Our Digital Edge philosophy is total transparency, ensuring we never make any promises we can’t keep. You will be informed throughout every step of our collaboration.
Personalized Strategy
No two clients are the same. Here at Digital Edge, we are dedicated to providing custom SEO services uniquely taiilored to best suit each client we work with. Before partnering with you, our team of experts will conduct a comprehensive consultation to better understand your SEO needs.
Engage Your Potential Customers with Strategic Technical SEO Practices
A website that functions poorly is going to drive away visitors. When your content takes just a few more seconds to load than your competitor’s, you are going to lose countless potential customers and clients. Technical SEO is all about optimizing your website to ensure not only readability, but also usability. With the right technical SEO analysis and advice, you could see your overall user experience skyrocket. Ready to witness the results firsthand?
Book a Call with Digital Edge International’s Technical SEO Experts
When comparing technical SEO agencies, you need to prioritize reliability. Here at Digital Edge International, our team of digital marketing experts are committed to giving our clients measurable success. We don’t believe in empty promises or one-size-fits-all service.
If you’re looking for custom technical SEO support and practical analysis of your long-term planning, then the search is over. Contact our team today to claim an analysis of your current SEO needs, or book a call to discuss our various SEO packages further.