SEO Foundations Sprint

Foundations SEO Sprint: Statement Of Work

The Foundations SEO Sprint by Digital Edge will implement the findings and recommendations from the SEO Roadmap Sprint. This Foundations Sprint includes the completion of the following tasks:


We will implement the ideal sitemap and ensure you have unique pages for each keyword theme. This will help search engines to better understand the structure of your website and index your content more accurately. The sitemap will include all of your website's pages and is organized in a way that makes it easy for users to navigate your site.

URL Structure

We will optimize your website's URL structure to make it more search engine-friendly. We will create descriptive URLs that accurately reflect the content on each page, and we will remove any unnecessary characters or parameters from URLs. This will help search engines to better understand the content on each page and improve your website's rankings in search results.

Meta Titles and Descriptions on Key SEO Pages

We will create and publish meta titles and descriptions on key SEO pages to improve their visibility in search engine results pages (SERPs) and drive more targeted traffic to your site. We will include your target keywords in these elements to help search engines understand the content on each page.

Heading Optimization

We will optimize your website's headings, ensuring that each page includes only one H1 heading and that all headings accurately describe the content on the page. This will improve your website's structure and make it easier for search engine crawlers to index your content.

Revise Content
and Images

We will implement revised content and images throughout your website to better align with your target keywords and improve your website's user experience. This will include updating content to be more relevant and informative and updating images to be more visually appealing and engaging.


We will optimize your website's images to reduce their file size and improve your website's loading speed. In addition, we will create unique alt-tags for all relevant images. This will improve your website's user experience and help to improve your website's rankings in search results.


We will implement internal linking throughout relevant pages on your website. This will help search engines understand the relationships between your pages and improve your website's structure.

Establish Google Analytics and Conversion Tracking

We will establish Google Analytics and conversion tracking on your website to track your website's traffic and monitor your website's performance. This will help us to identify areas for improvement and make data-driven decisions to optimize your website for search engines.

Optimization of Your Google Business Profile

We will optimize your Google Business Profile to improve your visibility in Google Maps and local search results. This includes updating your profile information and photos, updating your business categories, and optimizing your profile for local search terms.

Book Your Strategy Call

SEO Agency Nashville

If you’re looking to boost your website’s search engine rankings, why not book a call with us at Digital Edge International? We’re experts in all things SEO and can help you optimize your website to increase online visibility and drive more organic traffic. During the call, you can chat about your business goals and current strategy, and we can provide tailored recommendations on how to improve your website’s SEO. It’s a great way to take your online presence to the next level and achieve long-term success. So why not get in touch with us at Digital Edge International today and see how we can help you out?

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