SEO is about much more than popping the right keyword into your H1. This marketing strategy is often much more complex than people ever realize, with various factors and tiny details playing a big part in influencing search engine algorithms.
Technical SEO is just one part of the bigger picture, but its impact on search engine ranking cannot be underestimated. Continue reading as we break down what technical SEO is and how to optimize your website well.
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What is Technical SEO?
So, let’s get into the finer details. You are probably familiar with Search Engine Optimization (SEO) as a concept. It is the tactic used by businesses and individuals to get their websites ranking at the top of search engine results pages (SERPS), driving more clicks and traffic through to their page. This is achieved by targeting specific keywords and tailoring their website to appeal to search engine algorithms.
Technical SEO, on the other hand, is all about improving the technical aspects of a website. Search engines don’t only consider the content of a page or its keyword positioning – they also take into consideration how well-functioning and easy to navigate a website page is. By making your site faster, simple to understand, and easier to crawl, you can optimize the technical aspects of your page to make search engines more likely to promote it. Technical SEO is one aspect of on-page SEO, which is all about improving the various elements found on your website to earn higher search engine rankings.
Why Does Your SEO Need to be ‘Technical’?
First, let’s point out the obvious – user experience is everything. Putting search engines aside for a moment, there are clear benefits to putting work into the technical aspects of your website. Users are likely to click away if your page takes forever to load, if it’s hard to use, or if its navigation is confusing. If you want your website to effectively get attention and engagement from visitors, then technical improvements are a must.
From an SEO perspective, however, technical aspects are just as crucial. Search engines such as Google are aiming to present users with the best results for their searches. In this case ‘best’ means most applicable, most popular, and most usable.
Google will therefore use robots to crawl and evaluate websites, looking to understand your site and analyze things such as speed and user-friendliness. If there are serious technical issues on your website, the robots will spot them and hurt your rankings. The easier your pages are to crawl, the better your page will rank.
How to Spot a Website With Technical SEO
We can go on and on about the importance of technical SEO and why you ought to invest time in it, but that only helps you decide that technical SEO is worth your time. Let’s get into the practicalities of what a website with optimized technical factors actually looks like.
When considering each of these, ask yourself whether your website ticks all these boxes – if it doesn’t, then it might be time to invest in some optimization.
A technically sound site needs to be easy for search engine robots to crawl and even easier for users to navigate. It needs to be fast and set up for search engines to easily understand what your website is all about. It needs to avoid duplicate content and broken links. It should also:
- Be fast to load and switch between pages
- Have several pages with completely unique content on each
- Have several working backlinks
- Be completely secure and trustworthy
- Have structured data in a fixed format
- And much, much more!
Ready to See the Benefits of Technical SEO Yourself?
A great SEO campaign can elevate your online presence beyond what you ever thought possible. Utilizing technical SEO can offer even more benefits still! But, we understand what may be holding you back. Launching into a marketing campaign this technical and time-consuming can be daunting, especially when it is so technical and tricky to navigate. Fortunately, you could be seeing impactful results for your business or website without having to spend all your free time getting skilled with this practice.
At Digital Edge, we take pride in helping people see their websites get more traffic than ever before. We understand technical SEO through and through, are uniquely experienced with helping businesses thrive across online platforms, and are passionate about helping people see the success they’ve been chasing.
Reach out to us today to speak with a friendly team member and learn more about what a technical SEO campaign could do for you.